Guaranteed Ways to Make Your Restaurant More Profitable

Guaranteed Ways To Make Your Restaurant More Profitable

DAILY OPERATIONS

1. Watching​ ​your​ ​food​ ​costs​ ​weekly​ ​instead​ ​of​ ​monthly

During inflation with grocery price increases of 30% over the past 2 years, it is important like never before to watch your prices like a hawk. Most restaurants​ ​overpay​ ​their​ ​vendors. The vendors often raise their prices in expectation for shortages or other supply interruptions even if these shortages never happen. While most vendors would reduce their prices to match the market, not all vendors are quick to change back…especially if you have never questioned your vendor’s pricing before.

Instead​ ​of​ ​looking​ ​at prices​ ​monthly​ ​when​ ​catching​ ​price​ ​increases​,​ ​watch​ ​your prices​ ​weekly​ ​to​ ​catch​ ​changes​ ​that​ ​could​ ​decrease​ ​your​ ​profits and adjust accordingly. Either negotiate with vendors or raise your menu prices

2. Use recipe costing and price your menu for profitability

Doing​ ​a​ ​recipe​ ​plate​ ​costing​ ​ ​allows​ ​your​ ​culinary​ ​genius​ ​to​ ​translate into​ ​financial​ ​delight.​ ​We​ ​recommend​ ​checking​ ​menu​ ​profitability​ with your bookkeeper at least periodically.

Your restaurant bookkeeper should know how to cost out dishes. Net yields of each item, converting different units of measurements and arriving at a cost of a dish is something that requires some experience and a unique ken of knowledge. Generally, the cost of a dish should not exceed 25% – 30%. However, it is different for each dish type, salads usually have much lower cost to sales ratio and a good employee should know how to upsell and offer higher margin dishes.​ Curious? Contact us now…

3. Know​ ​your​ ​Prime​ ​Cost​ ​and​ ​calculate​ ​it​ regularly

Prime​ ​cost​ ​should be ​your​ ​#1​ ​KPI.​ ​It​ ​includes​ ​all​ ​those things​ ​you​ ​pay​ ​for​ ​on​ ​a​ ​day-to-day​ ​basis​ ​that​ ​keep​ ​your​ ​restaurant​ ​running, namely Labor + Food Cost. Basically,​ ​it’s​ ​the​ ​products​ ​and​ ​people​ ​power​ ​needed​ ​to​ ​keep​ ​you​ ​in​ ​business.

4. Perform​ ​quarterly​ ​supplier​ ​reviews​ ​and​ ​compare​ ​supplier​ ​pricing​ ​to​ ​local​ ​and national​ ​prices

If​ ​you’re​ ​not​ ​performing​ ​ ​supplier​ ​review,​ ​you’re​ ​missing​ ​the​ ​boat. It’s​ ​your​ ​opportunity​ ​to​ ​talk​ ​to​ ​your​ vendors​ ​about​ ​quality,​ ​prices and terms.​ ​Take​ ​control​ ​of​ ​your​ ​food​ ​costs​ ​by​ ​​sitting​ ​down​ ​with​ ​your​ ​vendors semi-annually​,​ ​asking​ ​for​ ​price​ cuts ​on​ most popular and valuable inventory items. Have your bookkeeper prepare a descending dollar report for all your vendor purchases. General rule of thumb, the top 20% of your purchased items are responsible for 80% of cost. So, it’s worth digging in.

5. Create​ ​a​ ​baseline​ ​price​ ​for​ ​your​ ​most​ ​common​ ​ingredients,​ ​so​ ​you​ ​can​ ​easily catch​ ​price​ ​spikes/jumps

Understanding​ ​your​ ​food​ ​costs​ ​is​ ​a​ ​top​ ​priority​ ​for​ ​your​ ​restaurant.​ ​Create​ ​a baseline​ ​price​ ​for​ ​ingredients​ ​based​ ​on​ ​market​ ​research​ ​and​ ​prior​ ​supplier purchases.​ ​Use​ ​this​ ​to​ ​​catch​ ​supplier​ ​pricing​ ​increases​ ​that​ ​eat​ ​into​ ​your profits​.

ACCOUNTING

6. Get rid of ​paper​ ​invoices​ ​and​ ​automate​ ​your​ ​invoicing​ ​processes

Greasy invoices​ ​are​ ​a​ ​messy​ ​stack​ ​of​ ​environmental waste, ​not to mention an ​endless​ ​data​ ​entry.​ ​They​ ​are also​ ​a​ ​massive​ ​time​ ​suck.​ ​Automate​ ​the​ ​process.​ ​Throw​ ​away​ ​the​ ​boxes​ ​of invoices.​ ​​​Capture​ ​and​ ​record​ ​invoice​ ​images,​ ​dollar​ ​amounts,​ ​line​ ​item​ ​detail, and​ ​all​ ​your​ ​existing​ ​supplier​ ​information​ ​​with KPI Accounting.

7. Use​ ​a​ ​4-week​ ​accounting​ ​period​ ​instead​ ​of​ ​monthly

Instead of using ​the​ ​typical​ ​12-month​ ​calendar as most businesses do,​ ​the​ ​​4-week​ ​accounting​ ​cycle​​ ​consisting​ ​of 13​ ​accounting​ ​periods​ ​of​ ​exactly​ ​4​ ​weeks​ ​(28​ ​days) is more appropriate for restaurants,​ ​which​ ​syncs with ​the weekly​ ​cycles​ ​used​ ​in​ ​most​ ​restaurants​ ​and​ ​provides​ ​for​ ​more​ meaningful period​ ​comparisons​ ​on​ ​your P&L.

8. Review​ ​your​ ​accounting​ ​on​ ​an​ ​accrual​ ​basis​ ​instead​ ​of​ ​a​ ​cash​ ​basis

Accrual​ ​basis​ ​accounting​​ ​gives​ ​you​ ​a​ ​more​ ​realistic idea​ ​of​ ​income​ ​and​ ​expenses​ ​during​ ​a​ ​period​ ​of​ ​time,​ ​therefore​ ​providing​ ​a long-term​ ​picture​ ​of​ ​the​ ​business​ ​that​ ​cash​ ​accounting​ ​can’t​ ​provide. Cash basis should not be used if you have AP (bills from vendors) or AR (Invoicing customers for catering ).

9. Reconcile​ ​bank​ ​and​ ​credit​ ​card​ ​balances​ ​every​ ​month

Reconciling​ ​bank and clearing accounts monthly ​ensures​ ​that​ ​common​ ​errors​, omissions ​are​ ​corrected​​ ​in your​ QBO ​as​ ​the​ ​year​ marches on.​ ​No​ ​one​ ​enjoys​ ​the​ ​daunting​ ​task of​ ​cleaning​ ​up​ ​12​ ​months’​ ​worth​ ​of​ ​transactions​ ​at​ ​the​ ​end​ ​of​ ​the​ ​year. Cleaning up or catching up books once-a-year is not only irresponsible but very costly anywhere from $2K – $10K depending on number of transactions, accounting processes and how detailed you need it to be. It makes much more sense to hire the bookkeeper to work on your books regularly which will ensure that all necessary tasks are completed regularly at the end of each period.

10. Choose​ ​an​ ​accountant​ ​who​ ​specializes​ ​in​ ​Food​ ​and​ ​Beverage

Not​ ​all​ ​accountants​ ​are​ ​the​ ​same.​ ​The​ ​bookkeeper ​you​ ​hire​ ​to​ ​manage​ ​your restaurant’s​ ​books​ ​should​ ​have​ ​a​ ​thorough​ ​understanding​ ​of​ ​the​ ​industry​ ​and how​ ​to​ ​best​ ​serve​ ​your​ ​restaurant’s​ ​accounting​ ​needs.​ ​Need a restaurant bookkeeper, email KPI Accounting at david@kpiaccounting.com

11. Have your ​accountant​ ​allocate​ ​payroll​ ​between​ ​ ​(FOH) and​ ​(BOH)​ ​employees

Breaking​ ​out​ ​payroll​ ​by​ ​specific​ ​roles​,​ ​such​ ​as​ cashiers,​ ​chefs,​ ​line​/prep ​cooks, dishwasher​ ​etc. allows​ ​for​ ​more​ detailed​ ​record​ ​keeping,​ ​which​ ​allows​ ​to see what areas need trimming

INVENTORY

12. Educate​ ​your​ ​staff​ ​on​ ​the​ ​importance​ ​of​ ​inventory​ ​and​ ​how​ ​to​ ​do​ ​it​ ​right

Food​ ​costs​ ​typically​ ​account​ ​for​ ​around​ ​30%​ ​of​ ​a​ ​restaurant’s​ ​budget.​ ​It’s important​ ​to​ ​educate​ ​your​ ​staff​ ​on​ ​why​ ​inventory​ ​is​ ​taken​ ​and​ ​the​ ​correct way​ ​to​ ​take​ ​count,​ ​whether​ ​that’s​ ​​through​ ​an​ ​app​​ ​or​ ​an​ ​​inventory​ ​count sheet​ (not recommended). Ask me to improve your inventory tracking processes.

13. Create​ ​a​ ​weekly​ ​or​ ​monthly​ ​inventory​ ​schedule

By​ ​creating​ ​a​ ​daily,​ ​weekly,​ ​or​ ​monthly​ ​inventory​ ​schedule,​ ​you’re​ ​creating​ ​an expectation​ ​for​ ​your​ ​team.​ ​An​ ​inventory​ ​schedule​ ​also​ ​creates​ ​accountability for​ ​your​ ​inventory​ ​team:​ ​all​ ​inventory​ ​and​ ​shortages​ ​must​ ​be​ ​accounted​ ​for.

14. Identify​ ​one​ ​person​ ​to​ ​be​ ​your​ ​"receiver"

By​ ​​designating ​a​ ​team​ ​member​ ​to​ ​be​ ​your​ ​receiver​,​ ​you​ ​can​ ​dramatically reduce​ ​inventory​ ​errors,​ ​increase​ ​efficiency,​ ​and​ ​lower​ ​your​ ​food cost.​ ​Not​ ​only should​ ​you​ ​train​ ​this​ ​person​ ​on​ ​how​ ​to​ ​effectively​ ​receive​ ​the​ ​products​ ​you order,​ ​they​ ​should​ ​also​ ​know​ ​how​ ​to​ ​code​ ​invoices,​ ​mark​ ​items​ ​missing,​ ​and how​ ​to​ ​redirect​ ​ordering​ ​when​ ​there​ ​are​ ​errors.

15. Assign​ ​employees​ ​to​ ​count​ ​and​ ​input​ ​inventory

Similar​ ​to​ ​identifying​ ​one​ ​person​ ​as​ ​a​ ​receiver,​ ​employees​ ​should​ ​also​ ​be designated​ ​and​ ​assigned​ ​to​ ​your​ ​inventory​ ​team.​ ​Each​ ​employee​ ​on​ ​your inventory​ ​team​ ​will​ ​be​ ​held​ ​accountable​ ​by​ ​your​ ​receiver​ ​for​ ​any​ ​inventory count​ ​errors.

16. Hold less than 1.5x your Cost of Goods Sold in inventory

The​ ​Food and Beverage​ ​industry​ ​is​ ​cash dependent.​ ​You​ ​must​ ​have​ ​a​ tight grip ​on​ ​ordering and​ ​inventory​ ​attrition.​ ​​Hold​ ​less​ ​than​ ​1.5x​ ​your​ ​COGs​ ​in​ ​inventory​.​ ​Don’t lock too much cash in a quickly spoiling inventory. Another downside of excessive inventory – theft. Using cookie analogy, ask yourself if it is easier to notice when one of 3 cookies disappears or 1 of 20?

17. Calculate​ ​your​ ​inventory​ ​COGS,​ ​usage,​ ​and​ ​days​ ​on​ ​hand

You​ ​make​ ​important​ ​decisions​ ​about​ ​your​ ​restaurant’s​ ​future​ ​every​ ​day—and those​ ​​decisions​ ​should​ ​be​ ​based​ ​on​ ​data​.​ ​It’s​ ​important​ ​to​ ​have​ ​a​ ​real-time COGS,​ ​usage,​ ​and​ ​days​ ​on​ ​hand​ ​calculation.​ ​This​ ​helps​ ​you​ ​run​ ​your​ ​business more​ ​efficiently.

18. Watch out​ ​for​ ​significant​ ​increases​ ​or​ ​decreases​ ​in​ ​food​ ​usage

Suppliers​ ​increase​ ​and​ ​decrease​ ​prices​ ​daily.​ ​Keep​ ​track​ ​of​ ​what​ ​prices​ ​you’ve paid​ ​in​ ​the​ ​past​ ​and​ ​compare​ ​those​ ​to​ ​market​ ​price.​ ​This​ ​can​ ​be​ ​done​ ​with​ ​a spreadsheet​ ​or​ ​inventory​ ​app (recommended)

19. Perform​ ​daily​ ​spot​ ​checks​ ​on​ ​your​ ​most​ ​popular​ ​and/or​ ​expensive​ ​items

Spot​ ​checks​ ​are​ ​an​ ​easy​ ​way​ ​to​ catch theft by employees or ​proactively​ ​prevent​ ​having​ ​to​ ​86​ ​a​ ​dish​ ​or​ ​tell your​ ​loyal​ ​customer​ ​you’re​ ​out​ ​of​ ​his​ ​favorite​ ​appetizer.​ ​In​ ​between​ ​your weekly​ ​inventories,​ ​​perform​ ​daily​ ​spot​ ​checks​ ​on​ ​your​ ​most​ ​popular​ ​items.​ ​It​ ​will​ ​help​ ​you​ ​stop​ ​shortages​ ​before​ ​they​ ​get​ ​out​ ​of hand.

CUSTOMER​ ​SERVICE​ ​&​ ​HOSPITALITY

20. Make​ ​sure​ ​your​ ​manager​ ​or​ ​GM​ ​is​ ​visible​ ​and​ ​interacts​ ​with​ ​guests​ ​

Your​ ​manager​ ​or​ ​general​ ​manager​ ​needs to be available for ​guests​ ​and employees.​ ​Train​ ​them​ ​to​ ​interact​ ​with​ ​guests​ regularly.​ ​A​ ​simple​ ​“Is​ ​everything going​ ​okay?”​ ​or​ ​“Do​ ​you​ ​need​ ​anything​ ​else?”​ ​can​ ​go​ ​a​ ​long​ ​way​ ​for​ ​customer service.​ ​

21. Assign​ ​ownership​ ​of​ ​online​ ​review​ ​sites​ ​to​ ​a​ ​reliable,​ ​customer​ ​service-centric employee

Online​ ​review​ ​sites,​ ​such​ ​as​ ​​Yelp​​ ​or​ ​​Google​ ​Maps​,​ ​are​ ​often​ ​the​ ​first​ ​place someone​ ​checks​ ​when​ ​looking​ ​at​ ​ratings and reviews.​ ​Designate ​reviews​ ​to​ ​a​ ​reliable,​ ​customer​ -centric​ ​employee and​ ​make​ ​sure​ ​all​ complains​ ​are​ ​addressed properly and timely. Important -Take time to thank customers for positive feedback.

22. Handle​ ​all​ ​guest​ ​complaints​ ​in​ ​a​ ​timely​ ​fashion​ ​(daily​ ​or​ ​weekly)

It’s​ ​important​ ​someone​ ​on​ ​your​ ​team​ ​reads​ ​and​ ​interacts​ ​with​ ​all​ ​complaints in​ ​a​ ​timely​ ​fashion.​ ​Consider​ ​complaints a​ ​new chance​ ​to​ ​redress​ ​the​ ​situation and convert a disgruntled customer into a loyal patron. ​It​ ​takes​ ​a​ ​lot​ ​of​ ​work,​ ​patience,​ ​and creativity​ ​to​ ​do​ ​it​ ​consistently​ ​each​ ​week.​ ​If​ ​a​ ​customer​ ​leaves​ ​a​ ​review,​ ​then there’s​ ​an​ ​expectation​ ​of engagement​ ​on​ ​the​ ​part​ ​of​ ​the​ ​business.​ ​A response​ ​is​ not optional,​ ​regardless​ ​of​ ​the​ ​content,​ ​its nature,​ ​or​ ​length​ ​of​ ​the​ ​review.

23. Keep​ ​your​ ​dining​ ​areas​ clean

It​ ​goes​ ​without​ ​saying​ ​that​ ​a​ ​dining​ ​area​ ​should​ ​always​ ​be​ ​tidy, clean, disinfected.​ ​The dining​ ​area​ ​is​ ​the​ ​face​ ​of​ ​your​ ​business.​ ​​Create​ ​ ​daily,​ ​weekly checklist​s​ ​for​ ​both​ FOH​ ​and​ BOH.

24 Make sure to have a ​signature​ ​dish​ ​on​ ​your​ ​menu

Customers​ ​increasingly​ ​want​ ​to​ ​enjoy​ ​something​ ​they​ ​can​ ​share​ ​with​ ​others, and​ ​​signature​ ​dishes​ ​give​ ​them​ ​that​ ​kind​ ​of​ ​unique​ ​experience​.​ ​Signature dishes​ ​often create​ a buzz ​and​ ​word-of-mouth​ ​traffic.​ ​It’s​ ​a win-win​ ​for​ ​both​ ​the​ ​restaurant​ ​and​ ​the​ ​customer.

25. Update​ ​your​ ​delivery​ ​and​ ​online​ ​ordering​ ​software

Door​ ​Dash, UberEats, Grubhub…​ ​they’re​ ​not the new thing anymore.​ ​If​ ​you​ ​haven’t updated​ ​your​ ​ordering​ ​software​ ​to​ ​be​ ​compatible​ ​with​ ​delivery​ ​services, you’re​ ​missing​ ​out​ ​on​ ​this​ ​ ​avenue…​ ​​on average you can expect at least 10% increase in sales when employing third party delivery platforms. Be aware of different treatments of sales tax by Doordash vs UberEats. One collects and remits on your behalf while another collects but sends backs for you to report and remit sales taxes.

EMPLOYEE​ ​MANAGEMENT

26. Hire​ ​employees​ ​who​ ​fit​ ​your​ ​restaurant’s​ ​culture

Cultural​ ​fit​ ​means​ ​that​ ​employees’​ ​beliefs​ ​and values are in alignment​ ​with​ ​their​ ​employer’s​ ​values​ ​and​ ​company​ ​culture.​ ​The​ ​first step​ ​in​ ​hiring​ ​for​ ​cultural​ ​fit​ ​is​ ​to​ ​be​ ​able​ ​to​ ​​relay​ ​what​ ​values,​ ​norms​ ​and practices​ ​define​ ​your​ ​business​.

27. Hire​ ​managers​ ​who​ ​reserve​ ​time​ ​to​ ​train​ ​and​ ​teach​ ​their​ ​team

When​ ​hiring​ ​managers,​ ​it’s​ ​important​ ​you​ ​set​ ​the​ ​expectation of​ ​training​ ​staff.​ ​Make​ ​sure​ ​your​ ​managers​ ​are​ ​setting​ ​aside​ ​time​ ​every month​ ​or​ ​quarter​ ​to​ ​review​ ​training​ ​guidelines ​and​ ​evaluate​ ​performance.

28. Communicate​ ​with​ ​staff​ ​and​ ​ask​ ​for​ their ​feedback

As​ ​the​ ​owner​ ​or​ ​GM ​of​ ​your​ ​restaurant,​ ​it’s​ ​important​ ​that​ ​you​ ​regularly communicate with​ ​your​ ​employees.​ ​What​ ​kind​ ​of​ ​feedback​ ​do​ ​they​ ​have​ ​for​ ​the​ ​restaurant? Use​ ​the​ ​feedback​ ​to​ ​make​ ​improvements​ ​when​ ​necessary.​

29. Hold​ ​quarterly​ ​training​ ​meetings​ ​for​ ​important​ ​restaurant​ ​processes

Your​ ​employees​ will undoubtedly​ ​forget​ ​some​ ​of​ ​the​ ​training​ ​they​ ​went​ ​through. Hold​ ​quarterly​ ​training​ ​meetings​ ​to​ ​refresh​ ​their​ ​minds​ ​and​ ​get over​ ​the “​forgetting​ ​curve​”, keep abreast with trends and laws.

30. Train​ ​employees​ ​to​ ​offer​ ​quick​ ​service

Set​ ​expectations:​ ​Do you track time from ​door​ ​to​ ​table?​ ​Time from placing order​ ​until food served?​ ​And​ ​how​ ​many​ ​times​ ​do​ ​they​ ​check​ ​with​ ​the​ ​customer​ ​during​ ​their meal?​ ​There’s​ ​no​ ​definitive ​answer,​ ​but​ ​set​ ​expectations​ ​for​ ​your​ employees ​and train​ ​them​ ​to​ ​offer​ ​quick​ ​service.

31. Make​ ​sure​ ​your​ ​delivery​ ​wait​ ​times​ ​are​ ​short

Long​ ​delivery​ ​times…​ ​they’re​ ​almost​ ​as​ ​bad​ ​as​ ​86ing​ ​a customer.​ ​Set expectations​ ​for​ ​your​ ​delivery​ ​times​ ​and​ ​shorten​ ​the​ ​wait​ ​as​ ​much​ ​as possible.​ ​Customers​ ​ ​expect​ ​quick​ ​delivery…​ ​the​ ​longer​ ​they​ ​wait,​ ​the more likely they are to leave a damaging comment.

MARKETING

32. Make​ ​sure​ ​your​ ​website​ ​is​ ​updated​ ​regularly​, ​user-friendly and ADA compliant.

In​ ​order​ ​to​ ​give​ ​your​ ​customers​ ​the​ ​best​ ​experience​ ​possible,​ ​make​ ​sure​ ​your website​ ​is​ ​updated​ ​regularly​,​ ​​user-friendly and ADA compliant

33. Schedule social media post​ ​at least twice a​ ​week​

Social media will help you build your recognition in the community, build a loyal following. Post content consistently and engage with your audience.

Recent Posts

Scroll to Top